About Us

HeroDirt® Clothing is an Australian owned business committed to selling quality mountain bike clothing as well as  preserving and caring for the little critters that share our trails and as such, 10% of our profits go directly to conservation projects. 10% is just the beginning as the more we sell the more we donate and the percentage donated will increase!

We’ve combed the globe (literally!) to locate top tier fabrics with top end performance features and capabilities, as well as a manufacturer with the experience to fit out the high-end pro market. It’s been a long process which finally came together when we paired the best quality fabrics with a manufacturer who is highly trusted to kit out the performance obsessed rider.

Why HeroDirt®? We have to thank our Tasmanian friends down in Derby for our brand name as this is where we first heard the awesome term HeroDirt. A few years ago, the old tin-mining town of Derby was a ghost town. But a move to construct some mountain bike trails helped trigger an economic revival. The town is now booming and has been transformed into a world-class biking destination. It’s been a remarkable ride for the town and the magic ingredient is HeroDirt!

What is HeroDirt? When the heavens open and release just the right amount of water you get dirt that is moisture perfect – not too dry, not too wet. The grip in the turns is awesome and everything just rocks!

At HeroDirt® Clothing we believe in identifying with our passion both off the bike as well as behind the handlebars. For us, HeroDirt is not only about the perfect trail, it’s about making a difference, pushing ourselves to the limit, the spirit of exploration and risk taking, and above all, enjoying the ride!

Yesterday is history, tomorrow a mystery, today we make a difference together.

Tag us in your adventures @herodirtau #herodirtclothing